Blog

Official insights and announcements from the people at Property Solutions

Sep 4
What to Expect at Entrata Connect

Category: Connect, Newsletters

Have you registered yet for Entrata Connect? If not, what are you waiting for? We’re excited to connect with you in October, and just in case you need more encouragement, here’s a quick peek at what we’re putting together for you:


Sep 4
Using Technology to Navigate an Increasingly Complex Online Marketplace

Category: Marketing, Newsletters, Technology

It’s 2020, and prospective renters are overwhelmingly searching for their next apartment online. It seems like only a few years ago when apartment marketers began talking about the day when digital marketing would take its rightful place at the heart of multifamily marketing strategy. That day is here. But as the online apartment marketplace flourishes,…
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Sep 4
Screen Your Screening Tool

Category: Leasing, Newsletters, Services

The Key Components of a Verification Platform Leasing teams spend the bulk of their time aiming to attract residents to their communities. But equally important is making certain that those prospective residents will live up to the terms of their lease.  Tedious background checks have always been a not-so-exciting part of the leasing process, and…
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Aug 10
Recognizing Apartment Onsite Teams

Category: Newsletters

Through the last few months, as the apartment rental industry has faced unpredictable challenges, we’ve seen onsite teams leap into action. On top of their day-to-day workflows, they’ve suddenly found themselves facilitating local social distancing ordinances, dropping off groceries for quarantined residents, implementing technologies for contactless leasing, and keeping their communities running smoothly in a…
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Aug 7
Trinity’s Transition to ResidentVerify Has Been a Win

Category: Leasing

Online reviews often scathe apartment operators for lack of transparency about upfront fees. Trinity Property Consultants never wants to be on the receiving end of that complaint. The Irvine, Calif.-based apartment operator, which manages student and conventional apartment communities, even has a term that shows its commitment to upfront and honest online pricing: RENTsparency.   “We…
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Aug 7
Contactless Leasing Today & Tomorrow

Category: Leasing, Newsletters, Technology

Prior to the pandemic, the leasing process was already shifting. While classic tours remained a staple, an increasing number of options were becoming available to prospects in the form of virtual, remote and self-guided tours.  As the pandemic hit, those contactless options not only became more sought out—they became a necessity. 


Aug 7
ResidentPay in Canada

Category: Newsletters, Residents, Technology

We share a continent and a common language. And now the U.S. and Canada have one more thing in common. Entrata has announced the availability of ResidentPay online payments for our clients with Canadian properties. 


Jul 31
Flipping the Script on the Leasing Team

Category: Leasing, Management, Marketing, Technology

How technology can assist with offline touch points Throughout the tech revolution, the essential skills of a leasing agent have largely remained the same. Provide a welcoming smile, regularly walk the tour path to make certain nothing is amiss and clean up for-show units so they are ready for the eyes of prospects.  It’s all…
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Jul 23
The Pros & Cons of Consumer Brand Partnerships

Category: Technology

Very few in the business world would dispute the power of partnerships. The challenge exists in finding the right partner, one that is mutually beneficial and genuinely moves the needle for an organization.  The multifamily industry has gotten more aggressive in implementing partnerships with consumer brands in recent years, but it remains a work in…
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Jul 13
The Touchpoint of Multi-Touch Attribution: Impacts to Future Multifamily Tech Adoption

Category: Marketing, Newsletters, Technology

A few years back, multi-touch attribution was a fledgling concept. The ability to accurately track an entire customer journey didn’t seem entirely feasible. But it is now a reality and has created a significant boost for multifamily marketing teams, providing greater visibility into the customer journey.  Not only can marketing teams track a customer’s path…
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